In the rapidly evolving landscape of hybrid work environments, globally distributed team members often struggle to find effective communication solutions. Disparate systems and tools fragment communication channels, resulting in an expensive and complex IT environment that hinders productivity and employee training. A worrying statistic shows that nearly 70% of employees currently feel disengaged or actively disinterested.

More and more businesses are using SMS and MMS messaging to reach their customers. With high open rates and personalized marketing, it’s no wonder. But the influx of A2P messaging led to increased regulation by the US wireless carrier industry. One of the biggest changes has been the implementation of the 10 DLC TCR rule. This rule requires businesses that send this type of messaging to register their brands and campaigns with The Campaign Registry (TCR). So what exactly is this rule and how does it affect your business? Let’s dive in.

For most offices the answer is yes but you should consider a few things before taking the leap.