What is the 10 DLC TCR rule and what it means for your business?

More and more businesses are using SMS and MMS messaging to reach their customers. With high open rates and personalized marketing, it’s no wonder. But the influx of A2P messaging led to increased regulation by the US wireless carrier industry. One of the biggest changes has been the implementation of the 10 DLC TCR rule. This rule requires businesses that send this type of messaging to register their brands and campaigns with The Campaign Registry (TCR). So what exactly is this rule and how does it affect your business? Let’s dive in.